Task 1)
Vocab: Write a sentence for each of the vocab words on the
list. If you do not know the word, look up the definition at
LearnersDictionary.com
Write your sentences like
you work in the advertising field.
EXAMPLE
advertise v to make the public aware of something (such as a product) that is being sold
advertisement n
customer n
focus on v
market n
market v
marketing n
niche market n
niche marketing n
target v
demographic n
Fill out the chart in the book on page 119 in the textbook.
1. What products or services are advertised?
2. Who are probably the target customers for each product or service? Think about the characteristics mentioned in the opening paragraph on page 118 (age, job, etc.) and others you can think of. Be as specific as possible.
3. Do you think you would be part of either advertisers’ target market? Why or why not?
1. What products or services are advertised?
2. Who are probably the target customers for each product or service? Think about the characteristics mentioned in the opening paragraph on page 118 (age, job, etc.) and others you can think of. Be as specific as possible.
3. Do you think you would be part of either advertisers’ target market? Why or why not?
Task 3)
Who are the target markets for these ads:
A) 
B)
List ten niche markets
01) 02)
03) 04)
05) 06)
07) 08)
09) 10)
List three products or services for which you would be the niche market. Think of your interests and lifestyle. For example, do you play video or computer games? Do you need unusually large or small shoes? Discuss your lists in small groups.
1)
2)
3)
List three products or services for which you would not be the niche market. Think of your interests and lifestyle. Discuss your lists in small groups.
4)
5)
6)
01) 02)
03) 04)
05) 06)
07) 08)
09) 10)
List three products or services for which you would be the niche market. Think of your interests and lifestyle. For example, do you play video or computer games? Do you need unusually large or small shoes? Discuss your lists in small groups.
6)
Task 4)
Find advertisements for the six products that you listed in Task 3.
Answer each of these three questions about the ad:
Q1. What products or services are advertised?
Q2. Who are probably the target customers for each product or service? Think about the characteristics mentioned in the opening paragraph on page 118 (age, job, etc.) and others you can think of. Be as specific as possible.
Q3. Do you think you would be part of either advertisers’ target market? Why or why not?
Ad 1)
Product or Service:
Target Costumer:
For you? Why or why not:
Image URL: http://www…..
Ad 2)
Product or Service:
Target Costumer:
For you? Why or why not:
Image URL:
Ad 3)
Product or Service:
Target Costumer:
For you? Why or why not:
Image URL:
Ad 4)
Product or Service:
Target Costumer:
For you? Why or why not:
Image URL:
Ad 5)
Product or Service:
Target Costumer:
For you? Why or why not:
Image URL:
Ad 6)
Product or Service:
Target Costumer:
For you? Why or why not:
Image URL:
Q1. What products or services are advertised?
Q2. Who are probably the target customers for each product or service? Think about the characteristics mentioned in the opening paragraph on page 118 (age, job, etc.) and others you can think of. Be as specific as possible.
Q3. Do you think you would be part of either advertisers’ target market? Why or why not?
Ad 1)
Product or Service:
Target Costumer:
For you? Why or why not:
Image URL: http://www…..
Product or Service:
Target Costumer:
For you? Why or why not:
Image URL:
Product or Service:
Target Costumer:
For you? Why or why not:
Image URL:
Product or Service:
Target Costumer:
For you? Why or why not:
Image URL:
Product or Service:
Target Costumer:
For you? Why or why not:
Image URL:
Product or Service:
Target Costumer:
For you? Why or why not:
Image URL:
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